.2024 has been actually an inconsistent year for adtech funding.U.S.-focused adtech start-ups, as soon as adapted to snagging billions in venture capital each year, have actually raised virtually $360 million thus far this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a many years, every Crunchbase records. That downturn is due to market concentration, elevated regulatory pressures, and also economical uncertainties.ADWEEK talked with 5 VCs who continue to buy adtech providers, despite these challenges, concerning what they are looking for and what they stay clear of. Perhaps unsurprisingly, these investors are actually targeting chances in privacy-focused technologies and also industry-specific regions including hooked up television.